Qualitative Research

Focus groups

  • 5 award-winning rooms
  • Extra-large spacious client suites
  • Multi-functional rooms accommodating up to 60
  • Living room, separate work stations & taste tests
  • Computer labs with up to 25 stations
  • In-house data management for real-time labs
  • Top-rated catering for every palate
  • Focus Vision
  • 2 senior consultants with over 45 years of qualitative experience
  • Online focus groups & bulletin boards
  • MRIA survey registration

In-house recruiting

  • 40 station call centre
  • In-house database, cold calling, and client lists
  • Local, North American and multi-country project management experience and partners
  • Consumer, youth, children, seniors, medical, ethnic specialty, business professionals, ethnography, specialty panels
  • Methodology and screener development
  • Validation, monitoring and extensive recruiter training
  • Qualitative online panel

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