Online discussion groups are real-time discussions lead by a moderator that involve any number of participants from any location across the city, country or globe. These sessions are often more flexible than traditional focus groups as moderators can communicate with the entire group or with an individual or sub-segment of participants at any time. This enables the moderator to maximize feedback and explore individual thoughts.
Online discussions generate immediate reactions while reducing group influence. In addition, a wide variety of stimulus and creative techniques can be utilized to gain deep insights not possible with traditional groups.