Research House was founded in 1976 and conducted their first online project
in 1997. Today, over 30% of research is done online. As the community grows,
more and more respondents are becoming available in this exciting and diverse
space. One of the most appealing benefits of online research is it’s “no-borders”
approach, which can reach respondents whether they are professionals, entrepreneurs,
or consumers. This is where your audience conducts their business, socializes,
and shares information. Whether your target audience is local or international,
online surveying allows you to talk to them quickly and easily.
Research House has a full suite of programming and hosting functions that
allow you to survey your customers quickly, and efficiently. We also do all
our data manipulation in-house, so your research stays confidential and secure
right through to delivery—in whatever format you require.
Today, a rapidly increasing percentage of research is done online. Results are typically available faster with a speedy turn-around
from field start to final results. Additionally, respondents tend to be less
biased and low incidence samples are generally easier to obtain.
Immersive technologies such as video can be used to boost respondent interest,
and on the home front, recent data suggests over 80% of Canadians are now
available in the online space.
Real-time online reporting tools provide you with up to
the minute snapshots of your study's results. These can be as simple as basic
top lines with bar charts to fully weighted tables. Our programming team
also offers custom reporting tools which can be built from the ground up
using a multitude of online technologies.
Research House takes data quality very seriously. We recognize the need
for continual monitoring while your study is in field. Our expert data
processing analysts also run through various quality checks once field
is closed and before your data or tables are delivered.
Online surveys present some unique data quality issues that our protocols
handle. The following respondent types are identified, deleted, and
replaced without charge:
- Straightliners: respondents who provide the same response to every question
- Speeders: those who complete the
survey too quickly—our quality control department regularly
scans verbatim responses looking for redundancies.
- 100+ languages from Omnibus
and Mandarin capability
- Programming and hosting, CAWI, real time online reporting
in Confirmit, targeted panels (B2B and B2C), coding, tabulations and translation
Many options are available such as: PDF, MS Word,
EXCEL or E-Tabs. Results can also be downloaded from an FTP site.
Two bound hard copies can also be provided upon request at no additional